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How to create a successful B2B hiring campaign

How to create a successful B2B hiring campaign Unless you’ve been under a rock, you should by now know that the COVID-19 pandemic has dramatically changed the employment landscape. So, how should your business change its approach to attracting potential job...

Why is now the time to invest in marketing (even if sales are up)?

Why is now the time to invest in marketing (even if sales are up)? Traditionally, a company’s marketing budget has often been the first thing to get cut during down times, and the last thing to get (fully) restored during booming times. The last couple of years...

How to Create a Next-Level B2B Marketing Plan

How to Create a Next-Level B2B Marketing Plan If you’re running a B2B company, then it’s essential that you have an effective marketing plan in place. Your marketing plan not only helps you to allocate resources with maximum impact and minimum waste; it...

4 Ways to Level-Up Your LinkedIn Video Ads

4 Ways to Level-Up Your LinkedIn Video Ads Video marketing is an excellent way to promote your brand. In a recent survey, 69% of businesses were using video ads for marketing in 2017. A year later, the number rose to 81%, and in 2020, 86% of businesses were using...

Ideas for Creating a Company Culture That Attracts New Employees

As a business owner, you know that hiring is part and parcel of your business operations. Anyone you hire for a particular position has a direct impact on the future of your enterprise. However, attracting top talent when seeking new employees can prove challenging....

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