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4 Ways to Level-Up Your LinkedIn Video Ads

by | Jun 1, 2021

Video marketing is an excellent way to promote your brand. In a recent survey, 69% of businesses were using video ads for marketing in 2017. A year later, the number rose to 81%, and in 2020, 86% of businesses were using video ads for marketing.

Video marketing rocks and LinkedIn knows that.

That’s why the social media giant established a LinkedIn video feature for people who need to create ad videos and share them on their timeline. Unlike lengthy articles and reports, video ads are engaging and attractive. That’s why they are the best form of advertisement on LinkedIn. If you make impressive video ads on LinkedIn, your content can reach a large audience, considering that LinkedIn boasts more than 756 million users.

These 4 steps will show you how you can create appealing video ads on LinkedIn to increase your conversions.

1. Animate Your Video

Animation is a fun and clever way to advertise your business through LinkedIn ads. Animation elements in your video capture the attention of LinkedIn users, meaning your ad gets more views.

Here are a few benefits of video animations:

  • Animation is effective. The main goal of a video is to attract the most views, and that’s what animation helps you achieve. Videos with motion graphics can increase your CTR by 3% and your engagement rate by 8% compared to the standard videos.
  • Animation can be affordable. A common misconception is that video animation is costly. The truth is that animation can be an affordable option when compared to real-life filming, recording, and editing. With animation, you won’t need to hire on-screen talent, editors, or actors. This means that you can save substantial amounts on the process.
  • Animation is unique. Animation is common but not yet prevalent in online videos. A well-done animation of your message can make your company stand out from the crowd while still maintaining an excellent impression for the people who view your brand for the first time.
  • Animation can save time. You can actually save time by creating an animated video for LinkedIn, especially if you have a series of many several videos.

Ideally, video animation can have a significant impact on your LinkedIn video success rates. However, you still need a compelling script, effective storyboarding, and professionally composed effects and music. Outsourcing animation services to a specialist typically produces the best results.

2. Use Captions and Subtitles

Now that videos have become the trend, and every business is doing it, why not make yours unique with the captions?

According to a Cisco report, online videos will make nearly 82% of consumer traffic by 2022. Besides, 72% of consumers prefer to view videos rather than to read content whenever they need more information about a product or a service.

Captions and subtitles are vital ingredients to a LinkedIn video but can be discouraging. Here are a few reasons why you should include relevant captions to your LinkedIn videos:

  • Subtitles and captions allow Google to index your content. When your video includes captions and subtitles, Google uses them to index your video. This means that your video stands a better chance to be seen by many people, especially if the captions have the focused keywords.
  • Video captions increase social media engagement. Captions and subtitles increase user engagement. Effective captions can increase the length of individual viewership of your videos by 40% and nearly 80% of viewers watch through the end. The inclusion of the proper captions can therefore boost the social engagement of your video ads.
  • Video captions make videos more accessible and inclusive. More than 37 million Americans are deaf or have hearing issues; hence, video audio is not essential. Studies show that only 36% of firms add captions to their videos. By adding compelling captions to your videos, you get the chance to capture the attention of everyone on LinkedIn, which translates to more leads.

3. Keep Copy Short, and Include Call to Action

When the video is short and exciting, viewers will most probably watch it till the end. For the best performance, your LinkedIn videos should not be longer than 15 seconds.

However, the length of your video should depend on your message or the story you need to tell. And, make the first six seconds count—viewers choose whether to watch further or tune out within the first six seconds. If your video ad is relatively long, consider breaking it into a sequence to get the most of your content.

Make sure to include a call to action so your viewers can act. Make sure it’s clear to your viewers what action you want them to take and how.

4. Measure Performance

It’s essential to know the performance of your ads to understand how to improve subsequent content.

Before you measure, make it clear to know the goals of your video. Your goals could be to create brand awareness, generate leads, or improve engagement. With goals in mind, watch for clicks, Clicks Through Rate (CTR), and impressions to gauge the performance of your videos.

LinkedIn allows its users to view campaign metrics and download campaign reports to know what works for their content.

Improve Your LinkedIn Videos Today

LinkedIn is undoubtedly one of the best platforms for B2B marketing. You can use the platform to connect with your customers, increase your social engagements, and create opportunities.

Not sure how to get started? Nichols B2B can help you create engaging LinkedIn videos to increase your engagement and grow your brand. Contact us today for more information and assistance.

 

Barry Armbruster - Partner | Owner | Creative

  • Resident B2B expert
  • First agency position in 1997, joined Nichols in 2002
  • Splits time between creative leadership and account service
  • Remembers every detail about clients and their businesses
  • Coffee connoisseur, music enthusiast and fair-weather runner

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