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Ideas for Creating a Company Culture That Attracts New Employees

by | May 12, 2021

As a business owner, you know that hiring is part and parcel of your business operations. Anyone you hire for a particular position has a direct impact on the future of your enterprise. However, attracting top talent when seeking new employees can prove challenging. One great way to make this easier is to showcase your company culture to attract new workers. Here are three insights to make this task less difficult.

The Importance of a Winning Company Culture

Organizational culture affects everything from performance to the media’s perception about your firm. Also, culture impacts the success and overall health of your clients, enterprise, and workers. So, you need to consider how you can improve your company culture if you want to attract new employees. Here are a few reasons why a strong organizational culture is critical.

1. It Transforms Your Firm into a Team

Bringing employees together and aligning them is important to a thriving organizational culture. The implication here is that if your culture is unique, various perspectives support it with a common objective. Remember that the culture of your company sets the expectation for how employees work together, behave, and collaborate as a team.

As such, culture breaks the boundaries of silo teams, improves workflow, and fosters guided decision-making. On the other hand, a toxic organizational culture will do the opposite.

2. Focuses on Living Your Company’s Core Values

Your company culture can either betray or become a reflection of your firm’s core values. This suggests that the representation of who you are as a company and how you believe an enterprise should operate lies in the experience of how you treat your clients, the way you conduct business, how your team interacts, and how you manage workflow.

Your culture is a sum of your organization’s beliefs in action. However, if your espoused values do not match your culture, that becomes a problem, which may imply that your “core values” are a list of meaningless buzzwords, and your workers know that. Keeping your firm’s core values front and center in all aspects of its daily activities will strengthen your organizational culture. By doing so, you will realize value that goes beyond money.

3. A Strong Culture Allows You to Retain Top Talent

When your employees discover they are part of a community, rather than a cog in a wheel, they will stay with you longer, and that‘s what most potential workers prioritize. Also, a survey of why top performers remain at the companies they work for shows that it’s because of the people/colleagues they work with.

The reason why a workplace culture that focuses on people appeals to most is because it makes them feel more connected, improves engagement, and delivers a unique employee experience. So, if you want to attract top performers that are natural culture champions, you should focus on hiring for cultural fit.

How to Create a Company Culture That Attracts New Workers

An appealing culture speaks volumes about your entity to customers and potential employees alike. That explains why recognizing the power of company culture and leveraging the opportunity it presents is not an option. Here’s how you can create a culture that attracts new workers:

• Tell The World You Are the Real Deal

Great company culture is one that you are always working hard to cultivate and maintain, and it can become your best recruitment tool. Ensuring the people out there know about your culture can pay off.

Find opportunities to showcase your award-winning work, office design, perks, and employee events. The PR of sharing captures the attention of some of the best candidates out there.

• Make Time to Celebrate

Providing value to your internal team members and customers should be part of your priorities. Whenever possible, publicly celebrate the wins of your clients and the achievements of your team. That provides transparency, which is a sign that your firm is not only accessible, but that your focus is on delivering value rather than touting your accolades.

• Focus on Giving Your Brand a Voice

Blogging can also help you highlight your company culture. This approach implies that you should ensure your voice in each blog reflects a casual, yet informed voice that engages and excites your audience. For instance, when informing your readers about industry news and partnership updates using blogs, your tone should reflect a work-hard, play-hard attitude.

That way, your audience will know who you are and why you love what you do.

• Be Authentic

Business is not all about selling. That suggests that your company should prioritize long-term relationships when dealing with customers or people. Make sure to have authentic conversations with such individuals, be honest about your faults and successes, and avoid “selling” when interacting with people.

When you embody a culture, you do not need to “market” it, which means that your firm will naturally attract new talent.

Tips for Promoting Your Company Culture

Evaluate Your Digital Presence

The same diligence people display when researching purchases is the same when searching for the companies they may work for in the future. When your recruiters approach potential employees to apply for a position or when they find you on a recruitment site, they will dig into your company’s social channels and website.

The intention here is to get a feel of who you are before committing to an initial conversation or interview. So, consider how you reflect your culture on your website. For example, include a page about your business values and vision, and talk about what a good working environment and nurturing talent mean to you.

Manage Online Reviews

Past and present workers can review your company and its culture on online platforms. When that happens, it is beyond your control. However, you should consider implementing strategies that can help you improve your employer brand using company review sites. Although that is achievable by cultivating a great culture, you might also want to encourage positive feedback.

You can also try to gain “control” by putting an exit interview structure in place. By doing so, you will discover that unhappy customers or employees will be less likely to seek out online platforms to air opinions that may tarnish your brand.

Conclusion

We are a marketing company that focuses on taking your brand and culture to the next level. Whether you already have an internal marketing team or don’t have a marketing team at all, we have your back. We will work as an extension of your existing team by supporting you whenever you need additional capacity, skillsets, or experience.

Our goal is to help you create a brand that attracts new customers and new employees. Contact us today to find out how we can help you move your brand to the next level.

 

 

 

Barry Armbruster - Partner | Owner | Creative

  • Resident B2B expert
  • First agency position in 1997, joined Nichols in 2002
  • Splits time between creative leadership and account service
  • Remembers every detail about clients and their businesses
  • Coffee connoisseur, music enthusiast and fair-weather runner

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