• Blog
  • The Team

Next Level Branding

by | Mar 30, 2021

Taking your branding to the next level involves a lot more than just the visual components. Your brand is not just your colors, fonts, and logo. It is a multifaceted depiction of who you are, what you do, and how you convey that to customers.

In addition, it is crucial to keep in mind that consumers are searching for specific information that communicates to them on a personal level. This means marketing strategies that focus on the consumers rather than yourself. Customers relate with brands that share similar values and concepts as them and buy services and products from associated brands. That means that businesses need to incorporate their humanity, concentrating on honesty, character, and meaning while considering the individual needs of their audience.

Here are some strategies that can help drive your brand to the next level:

Be Strategic

A growth strategy is a business’s plan for solving its current and future challenges and achieving its goals. Examples of strategic growth might be improving the company’s products and services, obtaining assets, or increasing revenue and market share.

To ensure strategic brand development, you should:

  • Create a plan and stick to it over time: Your general business strategy is the background for your brand growth strategy, so that is where you should start. If you have a clear plan about where you want your business to go, your brand will help you get there. The first step to having the right brand development strategy is aligning it with your business objectives. A branding development plan outlines the intentions of the marketing team and provides a clear direction for team members to follow. Without defined objectives, your brand will struggle to develop because it’s not clear where it’s going.
  • Develop a comprehensive go-to-market plan that questions all the previous tactics: A go-to-market strategy is a plan that outlines how a business can engage with consumers to convince them to buy their service or product and define its competitive advantage. The strategy includes elements related to pricing, sales channels, the purchasing journey, new service or product launches, product rebranding, or the introduction of a product to a new market. It entails targeting the consumers using the right marketing and sales processes so your business can grow at the optimum speed. Your go-to-market strategy should question all the previous tactics to ensure that your product or service growth is based on the correct pricing, marketing channels, and sales processes. Examining the existing tactics will help you in identifying weaknesses and opportunities.
  • Ensure tactics are measurable: Once you understand your marketing goals and objectives, it is time to determine how to measure them. Successful goal setting requires including benchmarks and key performance indicators (KPIs) in your plan. You need to allocate metrics, deadlines, and numbers to each of your branding objectives. Marketing metrics and KPIs allow you to evaluate your progress and assess the outcome at the end of your campaign. Without them, you will not know if your campaign is being successful. Examples of KPIs include sales growth, profit changes, market share, lead generation, new client acquisition, customer spend, etc.
  • Build-in regular performance check-points that allow plan adjustment along the way: Getting your performance right involves identifying the parts of your business that you should focus on and what should be adjusted along the way. Your performance will be more powerful if you focus on areas that determine your general business success. It is crucial that you find specific measures that will enable you to improve your brand.

Look the Part

If you are or want to be like a sector top 10, you must look the part. To look the part means appearing appropriate for a given context. You need to demonstrate how good your service or product is. You can have an amazing product, but if consumers don’t know how great it is, you will not make many sales. Your branding strategies need to be on point.

Also, you must ensure that your branding strategies are consistent to attract customers and keep them on board for a long time. Use branding styles that inform and homogenize your look and messaging regardless of whether you are using it in a physical store, on social media, or on the web.

Internal Alignment

Get 100% buy-in from every level of employee about what the new, approved positioning, look, and voice are—nothing sees the light of day that deviates. A renewed internal focus and energy can be apparent to an external audience and pay dividends in the marketplace.

For consumers to understand your brand well, it must be supported internally throughout the organization. The alignment of internal stakeholders on who you are as a business is the first thing that must be accomplished for your brand to be successful.

Take Advantage of Marketing Technologies

Strategically utilize new target audience touchpoints such as social media and other digital tactics. Rethink current audience touchpoints and enhance them using new approaches and technologies. With the understanding of your branding and general marketing strategy, you can leverage all the channels at your disposal where your audience can be found to share your brand.

If you want to increase your exposure and make an impact, you have to meet your customers where they are. You can grow your business by being willing to learn about new marketing technologies to enhance your branding approach. Businesses have a task to manage more marketing options, and marketing has become more and more integrated into the everyday life of consumers.

We Can Help with Your Next Level Branding Strategy

We are a full-service marketing company that focuses on taking brands to the next level. Whether you already have an internal marketing team or don’t have a marketing team at all, we can work as an augmentation to your existing team by supporting whenever you need any additional capacity, skillsets, or experience.

Contact us today to find out how we can help you move your brand to the next level.

 

 

 

Barry Armbruster - Partner | Owner | Creative

  • Resident B2B expert
  • First agency position in 1997, joined Nichols in 2002
  • Splits time between creative leadership and account service
  • Remembers every detail about clients and their businesses
  • Coffee connoisseur, music enthusiast and fair-weather runner

Let's Talk

  • This field is for validation purposes and should be left unchanged.

Contact Us

Kara Saylor

NEW BUSINESS DEVELOPMENT

260.422.6800 x307

260.422.6800

229 W. Berry St., Suite 100

©2021 Nichols Brand Stories