How to rebrand a successful and well-known company to bring its spirit of innovation to the forefront.
Rea is a leading supplier of magnet wire to manufacturers around the world – and has been for decades. They have a strong reputation for enduring quality and industry leadership. However some viewed the company as merely a commodity supplier rather than the pioneering partner they truly are.

Nichols B2B began by creating a look that held on to Rea’s history while adding a progressive feel. We developed a bold new look around the existing logo to show brand evolution without sacrificing continuity. The design was modern and confident, while the messaging found the sweet spot between old and new. It represented the current services Rea offers, yet pointed out that Rea’s inn0vative solutions are possible from years of experience and expertise.