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Nichols helped breathe new life into Rea’s historic brand. The innovative look and self-assured tone gave Rea a modern edge while still celebrating the company’s long history.

– Paul Ryan, Nichols Creative Director

The challenge.

The challenge.

How to rebrand a successful and well-known company to bring its spirit of innovation to the forefront.
Rea is a leading supplier of magnet wire to manufacturers around the world – and has been for decades. They have a strong reputation for enduring quality and industry leadership. However some viewed the company as merely a commodity supplier rather than the pioneering partner they truly are.

How to rebrand a successful and well-known company to bring its spirit of innovation to the forefront.
Rea is a leading supplier of magnet wire to manufacturers around the world – and has been for decades. They have a strong reputation for enduring quality and industry leadership. However some viewed the company as merely a commodity supplier rather than the pioneering partner they truly are.

Nichols B2B began by creating a look that held on to Rea’s history while adding a progressive feel. We developed a bold new look around the existing logo to show brand evolution without sacrificing continuity. The design was modern and confident, while the messaging found the sweet spot between old and new. It represented the current services Rea offers, yet pointed out that Rea’s inn0vative solutions are possible from years of experience and expertise.

Nichols B2B began by creating a look that held on to Rea’s history while adding a progressive feel. We developed a bold new look around the existing logo to show brand evolution without sacrificing continuity. The design was modern and confident, while the messaging found the sweet spot between old and new. It represented the current services Rea offers, yet pointed out that Rea’s inn0vative solutions are possible from years of experience and expertise.

The results.

The results.

Nichols incorporated the new look and tone into a website, trade show booth, collateral material and more.
Nichols has been a true partner with SDI through tremendous growth, changing leadership and industry unrest, all while creating a body of work that presents a clear and consistent story to customers, vendors, employees, the local community and the industry as a whole.

#1

PRODUCER OF MAGNET WIRE IN THE WORLD

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